Town of Snowmass Village Improves Parking Management with Installation of NuPark LPR-Based Digital Enforcement System


The Town of Snowmass Village in Colorado recently completed installation with NuPark, Inc. for a new digital parking enforcement and permitting platform utilizing license plate recognition technology. Prior to the installation, Snowmass Village previously used a physical parking permit program for the Town’s 13 paid surface lots, which provides over 1,000 off-street spaces for commercial and residential use.

“The parking challenges of a mountain resort are massive. We were compelled to move away from our physical permit parking system and embrace the new virtual permit with license plate reader technology enforcement.” said Brian Olson, Chief of Police for Town of Snowmass Village. “A thorough selection process paired us with Nupark. They are a technology leader and we have really appreciated their expertise and guidance. The feedback from our community has been super positive.”

Snowmass Village is considered one of the world’s best ranked ski resorts in the world, averaging over 8,000 skiers a day during peak ski season. The new parking management system will alleviate the enforcement process for the Town by installing cameras on police vehicles that will scan parking lots and detect vehicles without permits. Patrons who receive a violation will be able to pay or appeal the citation from their computer or mobile device. The Town also manages timed parking, street parking, and day use only lots. The Permit Parking program issues seasonal residential, employee, and temporary guest permits, among others. 

For more information about digital parking management and citation issuance systems, please email or visit the NuPark website at

AboutSnowmass Village

A renowned winter playground and vibrant mountain community just 9 miles from downtown Aspen, CO, Snowmass consistently ranks as one of the best ski areas in the world. In addition to unmatched natural beauty and over 300 sunny days a year, Snowmass Ski Resort offers guests 3,332 acres of multi-level terrain and boasts the second largest vertical drop in the United States. 95% ski-in/ski-out lodging, 37 restaurants, numerous shops and boutiques, a bounty of off-piste activities, and a friendly, small town feel beckon visitors year-round. For more information and a complete calendar of events and activities, please visit:


NuPark, Inc. is a trusted partner in custom parking management solutions with proven technology to address complex parking operations. NuPark’s license plate recognition-based parking management solution supports permitting, enforcement, adjudication, event management, asset management, reporting, and analytics in a truly open and integrated platform. With over 200 years of combined experience, the NuPark team understands the business problems a parking organization faces because most of NuPark team members have experienced those challenges first hand. Our core values remain consistent with our commitment to providing unrivaled customer service while providing creative and flexible solutions utilizing the latest technologies. NuPark can be found in over 28 states servicing clients from diverse sectors including higher education, municipalities, private operations retail establishments and transit authorities. Reach out to NuPark for more information by visiting